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I Prefer Hotel Rewards

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Make Travel More Rewarding with
I Prefer Hotel Rewards

SoHo Hotel TORONTO is proud to be part of Preferred Hotels & Resorts

Preferred Hotels & Resorts makes travel more rewarding with the world’s first global points-based loyalty program for independent hotels.

Members earn points with every eligible stay and enjoy instant VIP benefits; such as, automatic room upgrades, priority early check-in/check-out privileges and complimentary internet access at more than 600 participating Hotels and Resorts worldwide. Points are redeemable for cash-value Reward Certificates valid for free nights, dining, and spa services at participating Hotels and Resorts. The more points a member earns, the more benefits a member receives, getting them closer to the Elite tier. Be rewarded for traveling!

To enroll and explore more about I Prefer Hotel Rewards, please visit

I Prefer benefits
I Prefer Membership Tiers (Effective July 31, 2021)